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The basic black-and-gold design in the Casio Men's Analog Watch can make it a simple, versatile timepiece perfect for everyday wear. The watch is constructed having a resin case, a black stationary resin bezel, and a comfortable black rubber bracelet having an adjustable buckle clasp. A durable mineral window protects the black dial face, which cleanly features gold-tone hour indexes, gold-tone minute markers, and complementary watch hands.
With the launch of its first watch in November 1974, Casio entered the wristwatch market in a time if the watch industry had just discovered digital technology. As a business with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident it could develop timepieces that will lead the market.
In developing its very own wristwatches Casio began using the basic question, ""What can be a wristwatch?"" Rather than simply making a digital version in the conventional mechanical watch, we thought the ideal wristwatch should be something which shows all facets of time in the consistent way. Based on this, Casio was capable of create a watch that displayed the precise time such as second, minute, hour, day, and month — to not mention a.m. or p.m., as well as the day in the week. It was the first watch within the world which has a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than employing a conventional watch face and hands, a digital liquid crystal display was adopted to higher show all the information. This culminated in the 1974 launch in the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim being a groundbreaking product which represented a complete departure through the conventional wristwatch.
Casio transformed the concept with the watch — from your mere timepiece to a information device to the wrist — and undertook product planning based for this innovative idea. We developed not only time functions including global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, also as being a phonebook feature depending on memory technology, as well as a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that the watch is really a fragile bit of jewelry that needs to get handled with care, and was the results of Casio engineers taking about the challenge of making the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and it is unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for better yet durability. By always employing the latest technology, and continuing to transcend conventional considering the watch, the G-SHOCK brand is becoming Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and also the radio-controlled function means users never ought to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar towards the impact created when mechanical watches gave strategy to quartz technology. Through the further progression of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole variety of radio-controlled models.
Product Features
Quartz movement
Protective mineral crystal protects watch from scratches
Case diameter: 35 mm
Resin case; black dial
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