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The basic black-and-gold design in the Casio Men's Analog Watch can make it a simple, versatile timepiece great for everyday wear. The watch is constructed using a resin case, a black stationary resin bezel, along with a comfortable black rubber bracelet having an adjustable buckle clasp. A durable mineral window protects the black dial face, which cleanly features gold-tone hour indexes, gold-tone minute markers, and complementary watch hands.
With the launch of the first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident which it could develop timepieces that might lead the market.
In developing its wristwatches Casio began using the basic question, ""What is really a wristwatch?"" Rather than merely creating a digital version of the conventional mechanical watch, we thought that this ideal wristwatch needs to be something shows all facets of energy in a consistent way. Based on this, Casio was capable to produce a watch that displayed the precise time like the second, minute, hour, day, and month — to not mention a.m. or p.m., as well as the day from the week. It was the first watch within the world using a digital automatic calendar function that eliminated the have to reset the calendar due the variation in month length. Rather than employing a conventional watch face and hands, a digital liquid crystal display was adopted to better show every certainly one of the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking creation that represented a whole departure through the conventional wristwatch.
Casio transformed the concept in the watch — from the mere timepiece to a information device for your wrist — and undertook product planning based with this innovative idea. We developed not only time functions such as global time zone watches, but in addition other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, at exactly the same time being a phonebook feature depending on memory technology, and even a thermometer function utilizing a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio products of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion a watch is really a fragile part of jewelry that really needs to be handled with care, and was the consequence of Casio engineers taking around the challenge of making the world’s toughest watch. Using a triple-protection design for your parts, module, and case, the G-SHOCK offered a radical new form of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its particular unique look, which embodied its functionality, became wildly popular, leading to explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for better still durability. By always employing the most recent technology, and continuing to transcend conventional considering the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, as well as the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave strategy to quartz technology. Through the further growth and development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole variety of radio-controlled models.
Product Features
Quartz movement
Protective mineral crystal protects watch from scratches
Case diameter: 35 mm
Resin case; black dial
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